This video is able to communicate all the company’s distinctive key-points: design and quality of its ceramic products, Made in Italy, automated latest-generation manufacturing processes, attention to environmental issues with a significant reduction in resources consumption, internationalization and its wide range of sanitary-ware products in different typologies. All these contents are included in a tale which is poetic and technical at the same time, where the relationship between photography and graphics are managed by the expert use of light and sound.